reInvention LLC

Founder and Managing Partner of Five Peaks Capital Management. He spent twelve years at Welsh, Carson, Anderson & Stowe (WCAS), a 30 year old private equity firm with over $16 billion of private equity and subordinated debt capital under management where he was a General Partner and Member of the Management Committee. In addition to being responsible for all aspects of investment related activities, Mr. Almeida also oversaw firm recruiting for non-Partner professionals for several years and was involved in developing the firm's Operations/Resources Group, a multi-disciplinary functional effort that advised portfolio companies on a variety of operating and strategic issues.

During his career at WCAS, Mr. Almeida helped manage over $14 billion of private equity funds and $2 billion of subordinated debt capital. He invested over $2 billion worth of private equity capital in a variety of transaction structures and types including LBO's, leveraged recapitalizations, growth equity, rescue financings and distressed investing.

Prior to joining WCAS, Mr. Almeida worked in the investment banking department of Lehman Brothers Inc. where he focused on leveraged finance and mergers & acquisitions transactions for companies in the media and communications industries.

Mr. Almeida holds a B.A. degree from Yale College, graduating Magna Cum Laude.

Mr. Mesznik is the founder of Mesco. He has over 30 years of investment experience. Prior to founding Mesco, Mr. Mesznik was a managing director of Drexel Burnham Lambert. He started his career at Citibank. He holds a Bachelor of Science Degree in Civil Engineering from City College, New York and a Master of Business Administration in International Finance from Columbia University, Graduate School of Business in New York.

Mr. Mesznik has invested in and been involved with a number of early stage companies in the marketing services sector including Greenfield Online (sold to Microsoft after IPO), USA Data (sold to Pequot/Samberg family), IAG (sold to Nielsen), Impulse Marketing (sold to Goldman Sachs portfolio company), Inceptor (sold to Verizon), Gametron (sold to Paul Allen), Media Passage, Metro Marketing Resources, Passage Events (Rally Group), eGain (IPO), TRM and others. This involvement has included funding, advisory and service on Boards.

Jonathan Flatow is Chief Operating Officer of Cannondale Investments. Prior to Cannondale Jonathan worked for Greenfield Online, Inc. (NASDAQ: SRVY) from 1999 to 2009, serving in the positions of Secretary, General Counsel and Vice President Corporate Development, Chief Administrative Officer and lastly as Chief Operating Officer. Jonathan was an integral part of the team that took Greenfield Online public in 2004 and later sell it to Microsoft Corporation in 2008. After Microsoft Corporation sold the online data collection division of Greenfield Online to ToLuna PLC in July, 2009, Jonathan served as Special Advisor to ToLuna's CEO and as a senior member of the ToLuna Integration Committee through the successful conclusion of the global integration of the two companies in March, 2010.

Prior to joining Greenfield Online, Inc., Jonathan was a partner in the law firm of Wake, See, Dimes & Bryniczka, which he joined in 1986 as an associate.

Jonathan holds a B.A. from Franklin & Marshall College and a J.D. from Pace University School of Law.

Victor Imbimbo is President and CEO of Caring Today, LLC, the publisher of Caring Today, the leading information resource for the family caregiver market. Caring Today is a quarterly magazine with a circulation of 500,000 that is distributed nationally through a network of 30,000 physician offices.

After receiving his B.S. in Biology and MBA from Purdue University in 1976, Victor began his career at the General Mills Corporation, working in brand management for the Big G and Betty Crocker divisions.

In 1978, he joined Miller Brewing Company's marketing department. During his seven-year tenure, he rose through the ranks and directed all new product initiatives, including the introduction of the "cold-filtered" beer segment that quickly generated nearly $1 billion in revenue.

Afterwards, Victor began his career as an entrepreneur by founding The Hadley Group, a promotional and direct marketing company that specialized in integrated "response" and "transactional" communications. In 1991, Advertising Age honored Hadley as "Promotional Marketing Agency of the Year." Hadley clients included Nike, MasterCard, Coca-Cola, NYNEX/(Verizon), Hershey Foods, Miller Brewing Company, NutraSweet, Burger King, Schering Plough, Warner Lambert and Wyeth Labs.

After selling the company to Havas in 1994, Victor established Bedrock Communications, Inc., a consulting firm specializing in business-to-business digital communications solutions. Among its varied efforts, Bedrock repositioned the online loyalty marketer MyPoints, a unit of United Airlines, and developed a proprietary, web-based sales-force assistance system for ANS, a division of AOL. In addition, Bedrock created HealthExchange Inc., an online business funded by venture capital, which allows pharmaceutical companies to facilitate their client trial recruitment needs.

From there, Victor moved on to TBWA Worldwide, a unit of Omnicom Group, the world's largest advertising agency holding company. While at the company, he became President for North America with TBWA/World Health—directing not only consumer marketing development for healthcare companies, primarily within the pharmaceutical industry, but developing his own expertise in cardiovascular, diabetes-related and central nervous system health conditions.

Over the years, the combination of Victor's educational background, extensive work with pharmaceutical companies and curiosity about building effective heath care marketing programs became the foundation for his interest and devotion to support the health and well being of family caregivers—a community that is 60,000,000 strong with a range of ongoing day-to-day needs.